Teal Pumpkin Project Social Media Toolkit

FARE’s mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments.

The Teal Pumpkin Project® is an initiative that raises awareness of food allergies and creates a safer, happier Halloween for all. It encourages households to place a teal pumpkin in front of their home to show they have non-food treats available for children with food allergies and other kids for whom candy is not an option. FARE invites the sharing of any of the below sample social media posts to help spread the Teal Pumpkin Project even further. 

Facebook: @FoodAllergyFARE 
Twitter: @FoodAllergy 
Instagram: @foodallergy

The hashtag for this campaign is: #TealPumpkinProject

Suggested Copy

General Teal Pumpkin Project messaging

• The #TealPumpkinProject is a simple way to make trick-or-treating safer and more inclusive for the one in 13 children living with #foodallergies, and many others impacted by #intolerances and other conditions. Placing a #tealpumpkin on your doorstep signals that you offer non-food trinkets and treats that are safe for all trick or treaters. Help us make this #Halloween one to remember by joining the Teal Pumpkin Project! tealpumpkinproject.org 
• (Twitter-friendly)
  Putting a teal pumpkin on your doorstep means you have non-food treats available on Halloween, such as glow sticks or small toys. Join [TAG: FARE] for the #tealpumpkinproject with this simple act to promote inclusion for trick-or-treaters with food allergies.
• (Twitter-friendly)
  The #TealPumpkinProject is a simple way to make #Halloween safer and more inclusive for the one in 13 children living with #foodallergies. Placing a #tealpumpkin on your doorstep lets others know you offer non-food treats! tealpumpkinproject.org 

Non-food treats ideas

• (Twitter-friendly)
  From spider rings to bouncy balls, stickers, and more! Offering non-food treats keeps the one in 13 children with #foodallergies safe during #Halloween! Check out all of [TAG: FARE]’s suggestions! www.foodallergy.org/resources/ideas-non-food-treats 

Put your house on the map

• (Twitter-friendly)
  By adding your home to the #TealPumpkinProject Map you are making your home easy to find for those on the hunt for non-food treats. The more houses on the Map, the more inclusive (and therefore more fun) we can make #Halloween! www.foodallergy.org/map
• (Twitter-friendly)
  Who’s in for the #TealPumpkinProject? Add your house to the Map to let others know you'll have non-food treats that all kids can enjoy. Join this movement to make a safer, more inclusive Halloween for trick-or-treaters with food allergies. 

TPP Videos (video links below)

• (Twitter-friendly)
  Fall has arrived, which means it's time for the #TealPumpkinProject! Get the latest on how to celebrate the spooky season while creating a safer and more inclusive Halloween for all trick-or-treaters! Join now at tealpumpkinproject.org.
• FARE’s Teal Pumpkin Project promotes the simple act of offering non-food treats, like glow sticks or small toys, to help create a safer, more inclusive Halloween that all kids can enjoy, including the one in 13 in the U.S. with food allergies. Join this worldwide movement to create a safer, happier Halloween for all trick-or-treaters at tealpumpkinproject.org

Places to Link

• www.tealpumpkinproject.org
  General Teal Pumpkin Landing Page
• www.foodallergy.org/map
  The Teal Pumpkin Project Map
• www.foodallergy.org/resources/ideas-non-food-treats
  Non-food treats
• https://youtu.be/EuVD-TXFVqk
  Full-length Teal Pumpkin Project Video
• https://youtu.be/zBRKNlMRxyo
  15 Second Teal Pumpkin Project Video

Images

In order to download an image, right-click on the image and hit "save image as". Once you give the image a name, choose where to save it to, and hit save you are all set!

 

 

 

 

 

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Logo Usage Guidelines

Thank you for your interest in helping promote the Teal Pumpkin Project! Please take the time to read through the guidance on this page for using the Teal Pumpkin Project logo and wordmarks. These helpful tips are in place to ensure that the campaign stays true to its goal: to create a safer, happier Halloween for all.

Teal Pumpkin Project Logo Usage Guidelines

1. The logo should have a minimum height of 1.5" to maintain readability.
2. Do not place the logo on an overly busy background.
3. Do not scale the logo disproportionately.
4. Do not reconfigure the layout or change the colors of the logo.

In order to download an image, right-click on the image and hit "save image as". Once you give the image a name, choose where to save it to, and hit save you are all set!