Statement by Sung Poblete, PhD, RN, CEO of FARE, Regarding Uber Eats inappropriate use of humor depicting Food Allergies in their 2024 Super Bowl Commercial “Don’t Forget Uber Eats”
At FARE (Food Allergy Research & Education), we were surprised and disappointed to see that Uber Eats would use the disease of life-threatening food allergy as humor in its new Super Bowl commercial, Don’t Forget Uber Eats. The suffering of over 33 million Americans who live with life-threatening food allergy is no joke. We ask the entertainment industry and the sports industry to watch FARE’s documentary and learn why this disease is so devastating. Life-threatening food allergy is a disease, not a diet. Enough is enough.
FARE (Food Allergy Research & Education) is the nation’s leading non-profit engaged in food allergy advocacy and the largest food allergy charity supporting research. FARE’s innovative education, advocacy and research initiatives transform the future of food allergy through new and improved treatments and prevention strategies, effective policies and legislation, and novel approaches to managing the disease. To learn more, visit: foodallergy.org.