FARE Public Service Announcements Surpass 1.4 Billion Viewer Impressions Ahead of Food Allergy Awareness Week, May 10–16

McLEAN, Va.—May 5, 2026—FARE (Food Allergy Research & Education) today announced it is marking Food Allergy Awareness Week, May 10-16, 2026, with new tools and renewed momentum to support and amplify the voices of the food allergy community.

Demonstrating its commitment to elevating food allergy to a top-tier public health issue, FARE is reporting that its recent public service announcement (PSA) efforts have surpassed 1.4 billion viewer impressions. Since February 2025, six FARE campaigns have been distributed across broadcast, print, online, and out-of-home channels, underscoring FARE’s unique capacity to achieve the national reach necessary for meaningful public health engagement and impact.  

“Awareness is how we change what’s possible,” said Sung Poblete, PhD, RN, CEO of FARE. “From the national momentum we’ve built through our PSAs to the collective action we’re driving through out the year and during Food Allergy Awareness Week, we’re seeing how awareness translates into real progress. At scale, awareness fuels research funding that accelerates innovation and moves us closer to prevention, better management, and ultimately a cure.”

Building on this momentum, FARE is launching its first-ever Food Allergy Awareness Week Toolkit, designed to make participation in raising awareness more accessible, creative, and impactful than ever. The Toolkit offers ready-to-use materials, fundraising event tools, and other resources to help individuals, families, schools, organizations, and advocates take action in their own communities.

In support of Food Allergy Awareness Week, FARE is also introducing its new “Be an Icon” initiative, which introduces a new visual language inspired by how individuals across the food allergy community describe themselves. Previewed at FARE events over the past several months, this effort reflects and celebrates the experiences of the community.

The initiative includes a growing library of 30 icons representing attributes such as Resilient, Brave, Inspiring, Authentic, Vigilant, and Vocal, capturing the many dimensions of living with and managing food allergy.

Each icon is built from shapes derived from FARE’s deconstructed logo, preserving the foundation, history, and meaning of the original mark while transforming those elements into the new visual language. Together, these icons represent the tapestry of individuals and experiences that make up this community.

Through “Be an Icon,” FARE encourages people everywhere to raise awareness in the ways they know best—whether by educating others, advocating for change, supporting research, or building community. The initiative is also a key driver of Food Allergy Awareness Week’s fundraising efforts, including the May 2026 Community Challenge, empowering participants to do what they do best, turning action into meaningful impact.

Throughout Food Allergy Awareness Week, FARE will spotlight individual and community-led efforts across the country, amplifying stories of education and connection that are helping to create a safer, more aware world for the more than 33 million people in the U.S. living with food allergy.

“Every action, big or small, helps move this work forward,” said Dr. Poblete. “When people come together with a shared purpose, the collective impact is powerful!”

To learn more about Food Allergy Awareness Week 2026, visit this link.