FARE asks, “What’s Your Icon?”
FARE’s newly launched iconography offers a visual language inspired directly by how individuals within the food allergy community have described themselves.
The Story Behind FARE's Icons
When CEO Dr. Sung Poblete joined FARE, she knew that the food allergy community was not just a group of patients and allies—we're a movement. We needed a visual language to speak clearly and boldly.
That's how the icons were born!
To create this vocabulary of colorful images, FARE deconstructed the shapes of our enduring fork + plate logo and recombined them using a vibrant palette expanded from our signature FARE blue.
Every icon is tied to a word that we've heard used by food allergy patients and their families, describing what it's like to live with food allergy. These aren’t our words; they’re yours.
Find the word that captures your experience—and share it! Be someone who speaks up and helps others understand that food allergy is a disease, not a diet. Be an icon.
My Icon Is...Vigilant
—Braxton K.
My Icon Is...Community
—Sakura M.