Senior Manager of Social Media and Content Strategy

• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate, and manage social media content, including text, audio, visual and multimedia formats.
• Develop and manage creator/influencer relationships and partnerships, with opportunities to expand influencer engagement in support of FARE’s awareness, community and fundraising goals.
• Engage users with prompt responses, organize competitions, ask questions, and cultivate relationships.
• Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective. 
• Develop social strategies and plans that support FARE’s integrated marketing, communications, community engagement, program/impact, peer-to-peer and fundraising priorities.
• Design, implement, manage and optimize paid social campaigns in partnership with DSPA and initiative leads on strategy, including campaigns supporting donor-funded initiatives, audience acquisition, peer-to-peer engagement and other organizational priorities as budget allows.
• Track social media campaign performance and use data to test and optimize content, formats, timing, targeting and campaigns; translate results into actionable recommendations.
• Partner cross-functionally with Comms, DSPA, Development and program leads on integrated campaigns, and work with third-party collaborators on cross-promotional and partnership opportunities.
• Report key social KPIs and insights on a regular cadence, including audience growth, engagement, traffic/referrals, campaign performance and conversions where appropriate.
• Identify and execute audience engagement opportunities, including contests or other activations when strategically appropriate.

A successful candidate will bring strong social media and content strategy experience, a demonstrated track record of measurable audience growth and engagement, excellent communication and community-management skills, and the ability to collaborate across functions and translate organizational priorities into effective social-first content and campaigns.

• Excellent communication skills
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
• Exceptional time management skills and interpersonal relations
• Experience with social media management, listening, analytics, creator/influencer and campaign tools (e.g., Sprout or comparable platforms), with the ability to learn and evaluate new tools as platforms evolve.

• Bachelor’s degree required (in marketing a plus)
• 5-7 years of relevant work experience in social media marketing or related role
• Proven knowledge of integrated marketing principles and experience applying them across social media and digital campaigns
• Strong understanding of social-first content strategy, audience development, testing and optimization