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Media Room February 09, 2024

Sung Poblete, PhD, RN, CEO of FARE, Thanks Uber for making changes to its Uber Eats Super Bowl ad

I have great news to share. I have spoken with Uber, they are very appreciative of FARE's valuable perspective and feedback and have made a change to the ad that will air to the Super Bowl's wide audience, they are editing out the reference to the peanut allergy.

This is an amazing outcome. FARE would like to thank Uber for listening to our community and making the changes to their Super Bowl ad. After talking with them today, I believe we have a new ally in helping us navigate our journey with our disease.

I want to thank you, our community, for speaking up so that our voices could be heard as we change the way life-threatening food allergies are perceived.

It’s personal for all of us.

We are FARE.

Click here to read the Allergic Living article, Uber Eats to Cut Peanut Allergy Clip from Super Bowl Ad: FARE.

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About FARE

FARE (Food Allergy Research & Education) is the nation’s leading non-profit engaged in food allergy advocacy and the largest food allergy charity supporting research. FARE’s innovative education, advocacy and research initiatives transform the future of food allergy through new and improved treatments and prevention strategies, effective policies and legislation, and novel approaches to managing the disease. To learn more, visit: foodallergy.org.

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