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Media Room October 11, 2022

FARE Announces Hy-Vee as Supporter of Teal Pumpkin Project

McLean, VA (October 11, 2022) – Food Allergy Research & Education (FARE) is pleased to announce that Hy-Vee is now a Supporter of FARE and the Teal Pumpkin Project. The employee-owned grocery chain, based in West Des Moines, Iowa, is committed to serving its customers by offering quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. 

The Teal Pumpkin Project raises awareness of food allergies and creates a safer, more inclusive Halloween by making non-food treats such as glow sticks or small toys, available for trick-or-treaters in addition to candy. The simple act of placing a teal pumpkin on your doorstep lets trick or treaters know you are participating in the Teal Pumpkin Project. 

Hy-Vee’s digital and in-store education and awareness campaign about the Teal Pumpkin Project launched in October 2022 and include in-store signage, fliers and posters. All materials direct customers to the FARE website to learn more about FARE and the Teal Pumpkin Project, where they can also download resources and sign up for the Teal Pumpkin Project Map, which is an interactive map where families can showcase where and how they will participate in the Project. 

Additionally, Hy-Vee is offering in-store activations on October 15 in approximately 115 of its store locations, including the Gluten-Free Health Fair, which will provide broad awareness of both FARE and the Teal Pumpkin Project to nearly 3 million Hy-Vee customers. Hy-Vee Registered dietitians will also be interacting with food allergy consumers 1:1 in store aisles, and allergy free/friendly brands will be featured. 

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About FARE

FARE (Food Allergy Research & Education) is the nation’s leading non-profit engaged in food allergy advocacy as well as the largest private funder of food allergy research. FARE’s innovative education, advocacy and research initiatives transform the future of food allergy through new and improved treatments and prevention strategies, effective policies and legislation, and novel approaches to managing the disease. To learn more, visit: foodallergy.org.

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