General Mills Announces Launch of Chocolate Peanut Butter Cheerios

Chocolate Peanut Butter Cheerios

The Cheerios brand at General Mills would like consumers managing peanut allergy to be aware of a new product, Chocolate Peanut Butter Cheerios, that will be on shelves in October.

General Mills and Cheerios want you to know that other Cheerios varieties are produced in a separate facility from the Chocolate Peanut Butter Cheerios.  

While Chocolate Peanut Butter Cheerios are not safe for those with peanut allergies as this product uses real peanut butter for flavor, Cheerios does offer many other varieties that do not contain peanuts, such as Original, Multi-Grain, Pumpkin Spice, Chocolate, Very Berry, among others.

There will be clear callouts that the product contains peanut butter on the front of the cereal box and on the side on the nutrition panel and we will clearly state in name that the product contains peanut butter. Chocolate Peanut Butter Cheerios were also made to look different from other Cheerios products, featuring different color O’s to avoid confusion with other Cheerios products when out of the box. 

General Mills adheres to strict labeling practices and always lists all ingredients in the side panel ingredient listing and utilizes “Contains” statements to call out the presence of any allergenic ingredients present in the food.

If you have any questions please do not hesitate to reach out General Mills at 1-800-248-7310.

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