Food Allergy Education and Research (FARE) is seeking an outstanding communicator who will set and guide the strategy for all communications to consistently articulate FARE’s mission and vision. This individual will share the story of FARE and position it as the leading source and disseminator of evidence-based information about food allergies to a variety of stakeholders, particularly members of the media, and will work closely with senior team members as the communications partner on a variety of strategic initiatives and internal communications needs.
The Senior Director of Communications is a trusted advisor to the CEO and the executive team. This individual leads social, digital and traditional media relations, crisis communications and acts as a managing editor for publications, overseeing the development of content in a variety of formats in support of multiple program areas. The successful candidate is a strong writer who exhibits sound judgment and has experience working with members of the media as well as the demonstrated ability to tailor messaging to different audiences in a compelling way and through the right distribution channels. Due to the nature of this position some weekend and evenings are required.
Essential Duties and Responsibilities
- Responsible for developing the strategy, planning, organizing, and the management of MARCOM as well as the integration of complex communication activities across the organization.
- Oversight of media and public relations, managing agency of record and working to ensure FARE’s core messages are amplified in the media and experts are quoted accurately
- Manage FARE’s social media platforms (Twitter, Facebook, Instagram, LinkedIn and YouTube).
- Develop talking points, speeches, scripts in support of media inquiries, events, projects
- Manage editorial content such as newsletters, planning content with Communications Department
- Work with Marketing Department to ensure consistency in messaging and storytelling on behalf of the organization
- Deliver media-related benefits for FARE corporate partners
- Ensure FARE staff are appropriately briefed on new initiatives and press releases
- Publish monthly internal staff newsletter
- Support awareness campaigns and coordinate media pitching to align with marketing campaigns
- Monitor industry developments and/or constituency concerns and prepare crisis communications as needed
- Assist or lead content development for various materials that convey FARE’s story, impact and case for support
- Manage and mentor Communications Department staff
- Other duties as assigned
- Project management
- Experience in media relations
- Strong interpersonal skills, comfortable in a highly collaborative work environment.
- Excellent written and verbal communication and presentation skills; ability to persuasively convey FARE’s mission to diverse groups including donors, members, and the public.
- Strong proficiency with Microsoft Word, Excel and PowerPoint.
- Familiarity with use of social media (Facebook, Twitter, Instagram, LinkedIn, etc.) to promote the mission and message of a cause-driven organization.
- Familiarity with AP Style preferred.
- Bachelor's degree in English, Communications, Journalism or a related field and a minimum of 7-10 years communications and/or copywriting experience.
- Experience crafting content and messages for a cause-driven organization, specifically in the advocacy, health, science, research or medical field. Agency experience a plus.