The Power of the Teal Pumpkin Project®: Awareness Campaign by Food Allergy Research & Education Spreads Across the U.S.
Annual Campaign Aims for Teal Pumpkins on Every Block in America
McLEAN, VA. (Oct. 4, 2017) – Born out of one mom’s desire to help ensure that children with food allergies would not feel left out on Halloween, the Teal Pumpkin Project®, now in its fourth year as a national awareness campaign led by Food Allergy Research & Education (FARE), has spread far and wide – reaching millions across the U.S. and beyond -- in an effort to help create a happier, safer Halloween for all.
For millions of children with food allergies and their parents, the Halloween trick-or-treating tradition can sometimes be fraught with anxiety because many candies that are handed out contain major food allergens such as milk, peanuts, tree nuts and wheat. FARE’s Teal Pumpkin Project promotes safety and inclusion for all trick-or-treaters by encouraging people to provide non-food treats on Halloween. A pumpkin painted teal, the color for food allergy awareness, signals that children will find a fun, non-food treat that anyone can enjoy.
“One in 13 children in the U.S. has at least one food allergy, and reports show that anaphylactic food reactions have climbed dramatically in recent years,” said Lois A. Witkop, Chief Advancement Officer at FARE. “It’s clear that food allergies are a serious public health issue that we all must take seriously. The Teal Pumpkin Project provides an opportunity for all of us to show empathy for kids who often feel excluded. We would love to see at least one teal pumpkin on every block – and it’s a terrific way for communities to come together to celebration inclusion.”
For Westlake, OH mom Vikki Meldrum, the Teal Pumpkin Project has already provided an unforgettable experience for her and her 4-year-old daughter Lyla. Meldrum spread the word about the initiative among her neighbors, who have now shown their support for the last two years, with at least 30 teal pumpkins in her own neighborhood.
“The Teal Pumpkin Project made the holiday inclusive for kids like Lyla. Teal pumpkins empower her to not only feel safe on Halloween (even with so many allergens present), but also that she is truly a part of the holiday,” Meldrum said. “So often we have to bend a typical situation around Lyla’s allergies. This movement has allowed Lyla to freely participate, and that is amazing.”
Being part of the Teal Pumpkin Project is simple. Supporters can:
- Provide non-food treats for trick-or-treaters.
- Paint a pumpkin teal or buy a teal pumpkin at your local craft store or pharmacy, or print a free sign from FARE’s website.
- Place your teal pumpkin or sign in front of your home to indicate non-food treats are available.
Launched nationally in 2014, the Teal Pumpkin Project has attracted supporters from 50 states and more than a dozen countries. The campaign was inspired by a local awareness activity conceived by Becky Basalone and run by the Food Allergy Community of East Tennessee.
FARE thanks the following Teal Pumpkin Project official 2017 partners: Ahold USA (including its brands Stop & Shop, Giant Food and Giant/Martin’s), CVS Pharmacy, Michaels and Savers.
FARE has a number of resources to help individuals and families get involved, including:
- ideas for non-food treats,
- free downloads such as official Teal Pumpkin Project signs, fliers, stencils and kids’ activities,
- Halloween Essentials Kit, posters and garden flag available for purchase from FARE’s e-store and
- an online crowd-sourced map that shows participating households
Food Allergy Research & Education (FARE) is the world’s leading food allergy advocacy organization and the largest private funder of food allergy research. Our mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation and novel approaches to managing the disease. For more information, please visit www.foodallergy.org. To join FARE’s transformative five-year fundraising and awareness campaign, Contains: Courage™, supporting families living with food allergies and educating ALL communities about the disease, visit www.foodallergy.org/containscourage.