Food Allergy Research & Education Debuts “In a Matter of Minutes,” New PSA with Steve Carell
New Video Raises Awareness of Food Allergy as Serious Public Health Disease
McLEAN, Va. (Nov. 1, 2018) – Food Allergy Research & Education is proud to launch a new PSA voiced by award-winning actor Steve Carell that encourages Americans to learn more about food allergies and understand how they can help those at risk for anaphylaxis.
“In a Matter of Minutes – The Severity of Food Allergy with Steve Carell” was produced to raise awareness about food allergy, a potentially life-threatening disease that has a profound impact on millions of families, yet is widely misunderstood.
In the U.S., 15 million Americans have food allergies, including 1 in 13 children. Over the last decade, anaphylactic reactions to food have increased by 400 percent. Children and adults with food allergies must depend on others – such as teachers and restaurant workers – to avoid reactions and stay safe.
“Food allergies are not a trend or a lifestyle choice. Families and adults living with this disease must be vigilant at all times, because in a matter of minutes, an allergic reaction can send someone to the emergency room with anaphylaxis. We all have a responsibility to do our part to support the food allergy community,” said FARE CEO Lisa Gable. “We are extremely grateful to Steve for lending his time and his voice to help us continue to raise awareness and advocate on behalf of millions of Americans who are living with food allergies.”
Carell is an award-winning actor and comedian known for wide-ranging roles including NBC's hit television show "The Office" and films such as Despicable Me and Anchorman. FARE’s PSA was produced in collaboration with MDC Productions.
To view the PSA, please visit www.foodallergy.org/education-awareness/in-a-matter-of-minutes.
Food Allergy Research & Education (FARE) is the world’s leading food allergy advocacy organization and the largest private funder of food allergy research. Our mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation and novel approaches to managing the disease. For more information, please visit www.foodallergy.org. To join FARE’s transformative five-year fundraising and awareness campaign, Contains: Courage™, supporting families living with food allergies and educating ALL communities about the disease, visit www.foodallergy.org/containscourage.