A Message from Lisa Gable
I want to start off by saying: we hear you. Thank you for speaking out about the recent National Peanut Board (NPB) advertisement in USA Today. We share your concerns and agree that the tone and language used in the ad was misguided and dismissive of those struggling with life-threatening food allergies. FARE had no knowledge of the ad in advance and did not give NPB permission to use our name in it. In fact, as soon as we became aware of the ad we reached out to NPB to express our disappointment.
We shared your stories with them, including this one from Trish Gavankar, and we shared this essay from Dr. Gianine D. Rosenblum, PhD that so pointedly outlined the risks that someone with a food allergy faces. We think it’s important to use this moment as an opportunity to educate about the severity of food allergy and anaphylaxis.
We very much appreciate the passion of our community and look forward to continuing the conversation together to driving greater awareness of food allergies.
CEO of FARE
Food Allergy Research & Education (FARE) works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. – or roughly two in every classroom. FARE’s mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE – support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives; HEALTH – enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment; and HOPE – encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition. For more information, please visit www.foodallergy.org and find us on Twitter@FoodAllergy, Facebook, YouTube and Pinterest.