Your Zeal for Teal Has Transformed Halloween
We’re grateful to everyone who took part in Teal Pumpkin Project® 2019. Your commitment to the health and happiness of children with food allergies made a difference both nationally and globally this year.
Since 2014, FARE’s annual Teal Pumpkin Project campaign has encouraged families to display a teal pumpkin and offer separate bowls of non-food trinkets and treasure to make trick-or-treating safe and inclusive for all kids, including those with medically restricted diets.
Almost 25,000 households pinned their addresses to the Teal Pumpkin Project map in 2019. Participating U.S. households could be found in all 50 states, Washington, D.C., Puerto Rico, the Virgin Islands, and the Northern Pacific. Teal pumpkins were on display worldwide, welcoming food-allergic children to homes in 23 nations and territories on six continents, and brightening more than 2,300 porches in Canada alone.
Media coverage carried Teal Pumpkin Project 2019 to countless households, broadcasting messages of food allergy awareness to an audience of more than 331 million. The Teal Pumpkin Project was featured in more than 3,300 stories this Halloween season, of which nearly 800 drew public attention to FARE’s food allergy outreach.
Online print coverage, which included highlights from National Public Radio, Yahoo!, Insider, Chicago Tribune and Milwaukee Journal Sentinel, extended across the globe to include The Nikkei, a Japanese business and economics newspaper with a circulation of 3 million. From local broadcasts like these in Wisconsin and Virginia to a nationally syndicated NBC Washington feature that reached more than 150 stations nationwide, food allergy families gave voice to the power of inclusion. We thank all of you who spoke up to raise awareness and nurture empathy.
We also appreciate – and celebrate – everyone who sent us a Halloween photo or shared their “ingredients” for courage. As we reach out to the wider public to raise $200 million through the Contains: Courage® campaign that will transform food allergy research, education, advocacy and awareness, your stories touch hearts and inspire understanding. Thank you for your dedication and support for kids everywhere living with food allergy.