Joint Letter to Sony Pictures on the Upcoming DVD release of Peter Rabbit

April 23, 2018

Tony Vinciquerra
Chairman and CEO
Sony Pictures Entertainment
10202 West Washington Boulevard
Culver City, California 90232

Robert Lawson
Executive Vice President & Chief Communications Officer
Sony Pictures Entertainment
10202 West Washington Boulevard
Culver City, California 90232


Dear Mr. Vinciquerra and Mr. Lawson,

With the upcoming release of the movie “Peter Rabbit” on online streaming and DVD/Blu-ray, many families will have added opportunities to watch the food allergy segment that features an intentional food allergy assault and makes light of this potentially life-threatening condition. As a community of national patient organizations, we write to urge you to provide food allergy education and messages that promote positive attitudes and safe environments for those living with food allergies.

Furthermore, we urge you to include in each online streaming rental and DVD/Blu-ray purchase of “Peter Rabbit” a statement on the seriousness of food-allergic reactions and information about the harmful impact of food allergy bullying. This is especially important for young audiences because exposure to such imagery, dialogue and attitudes during such a formative time in their lives may influence them socially and psychologically and suggest food allergies are not to be taken seriously.

On NoAppetiteForBullying.com, a website that raises awareness of food allergy bullying with the goal of creating solutions and encouraging food allergy acceptance, we encourage children, parents and teachers to be advocates against food allergy bullying.  We hope you will promote this website in all release materials to ensure the film’s audiences are educated about food allergies and empowered to support those living with the condition.

We are available to discuss this request further and look forward to your response.

Regards,

 

Tonya Winders

President and CEO

Allergy & Asthma Network​​​​​​

 

 

 

 

Kenneth Mendez

President and CEO

Asthma and Allergy Foundation of America

 

 

 

 

Eleanor Garrow-Holding

President and CEO

Food Allergy & Anaphylaxis Connection Team

 

 

 

 

James R. Baker

CEO and Chief Medical Officer

Food Allergy Research & Education

 

Member for

48 years 9 months

Submitted by Danuta Abratanski (not verified) on Wed, 04/25/2018 - 08:13

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Anaphylaxis is not a laughing matter. My daughter was put into a permanent vegetative state from anaphylaxis and died 2-1/2 months later from it.

Member for

48 years 9 months

Submitted by Jeanne Aguilar (not verified) on Wed, 04/25/2018 - 08:21

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My grandson has LIFE threatening food allergies. I was shocked when we went to see the movie and it made light of food allergies. Shame on you. Please issue an apology . Let my grandson know that it is not okay to ever put someone's life in danger! Thank you!

Member for

48 years 9 months

Submitted by Jessica (not verified) on Wed, 04/25/2018 - 08:59

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This is not a joke to teach kids how to literary kill another child! Not funny. It is putting their lives at risk.

Member for

48 years 9 months

Submitted by Cameron Mouser (not verified) on Wed, 04/25/2018 - 09:15

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My son has multiple life threatening allergies. Teaching kids that they are a joke or something less than LIFE threatening is wrong.

Member for

48 years 9 months

Submitted by Lisa Smith (not verified) on Wed, 04/25/2018 - 09:19

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Turn your wrong into a right! Allergies are real and so are the life threatening consequences. Parents, caregivers and the children that suffer from these allergies have enough to worry about on a DAILY basis. Correct your mistake and honor the millions of kids that it affects.
Do the responsible thing. Do the right thing!!!

Member for

48 years 9 months

Submitted by Matt Edlebeck (not verified) on Wed, 04/25/2018 - 09:21

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Please remove the scene where your movie makes fun of food allergies. Food bullying is an unfortunate reality for my son who is 8 years old. I do not get mad at other kids his age when this happens because they are young and don’t know better. Your company has no excuse.

Member for

48 years 9 months

Submitted by Julie (not verified) on Wed, 04/25/2018 - 09:42

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Food as a weapon is wrong! Children with food allergies have a higher risk at being bullied. Children’s entertainment that portrays bullying with food as a weapon as acceptable, such as in the Peter Rabbit movie, only furthers this problem. As a company that creates and influences young minds, you should be teaching kindness, empathy and respect.

Member for

48 years 9 months

Submitted by Linda B. (not verified) on Wed, 04/25/2018 - 10:18

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We have several family members with life threatening food allergies. SHAME on you to display this horrific bullying scene, especially to children, who may copy this behavior. PLEASE remove the scene or at least add a video message of apology and information

Member for

48 years 9 months

Submitted by Merrill Debbs (not verified) on Wed, 04/25/2018 - 12:16

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Co-founder of Redsneakersforoakley
My son Oakley passed away on 11/26/16 from an accidental injection of a coffee cake containing walnuts. Please .. if your child dies right in front of you please remember how upsetting that Peter Rabbit scene is to a family who lost their child..
Sincerely
Merrill Debbs

Member for

48 years 9 months

Submitted by Catherine (not verified) on Wed, 04/25/2018 - 20:12

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As someone who has suffered from food allergies for years, and was at one point in my life picked on about, I do not find this remotely funny. This encourages bad and harmful habits that will lead to serious injuries. I hope Sony makes the right decision to correct something they did so blatantly wrong.

Member for

48 years 9 months

Submitted by NC (not verified) on Fri, 04/27/2018 - 08:16

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Please do the right thing and help teach children how to support their peers with food allergies rather than how to bully them. Your movie promotes my worst fears as a parent with a child with life threatening food allergies. Please add a statement that helps educate other children in how to be compassionate rather than bully.

Member for

48 years 9 months

Submitted by NC (not verified) on Fri, 04/27/2018 - 08:16

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Please do the right thing and help teach children how to support their peers with food allergies rather than how to bully them. Your movie promotes my worst fears as a parent with a child with life threatening food allergies. Please add a statement that helps educate other children in how to be compassionate rather than bully.

Member for

48 years 9 months

Submitted by Jeff (not verified) on Wed, 09/12/2018 - 01:42

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I see the anaphylaxis scene is still included in the version of the movie streaming on Netflix, and there's no warning that food allergies are seriously deadly. Very disappointing.

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