New Site Features Easy-to-Use Navigation and Critical Resources for Food Allergy Management
McLEAN, VA (March 11, 2013) – Food Allergy Research & Education (FARE), the nation’s leading food allergy organization, is pleased to announce the launch of its new website, which provides knowledge and resources to help individuals and families who are managing food allergies stay safe and live well. The site also offers information designed to help institutions and organizations ensure the safety and inclusion of individuals with food allergies. FARE works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis.
FARE’s website, www.foodallergy.org, has been eagerly anticipated since the completion of the merger between the Food Allergy & Anaphylaxis Network (FAAN) and the Food Allergy Initiative (FAI), which was announced in November 2012. The new website combines the best content previously available from FAAN and FAI, including highly respected educational resources and advocacy materials, as well as information on clinical trials and advancements in research.
Visitors to the website will immediately notice a new, dynamic look and improved navigation designed to easily lead them to the information they seek. With special sections designed for a variety of audiences and targeted tips for managing food allergies in different situations, the site ensures FARE’s best resources are tailored to users and readily available.
“We have made great strides in raising awareness about food allergies as a serious public health issue in recent years, but we know food allergies continue to be widely misunderstood,” said John L. Lehr, chief executive officer of FARE. “Having a comprehensive website with evidence-based information that helps educate people about food allergies is absolutely critical to our mission. The new www.foodallergy.org will help us continue to advance food allergy education, advocacy, awareness and research on behalf of the food allergy community.”
Visitors to the website will find it easy to become a member of FARE online or to provide a donation to support the 15 million Americans with food allergies. Website visitors can also use the site to connect with FARE’s new regional offices, enabling individuals and families to learn more about advocating in their communities and supporting food allergy education and research programs by participating in regional events.
Additional features on the new site include personal stories, content for kids and teens, and resource pages designed specifically for individual audiences such as the newly diagnosed, parents, college students, adults with food allergies, schools, camps, colleges, restaurants and more, allowing them quick and direct access to the information they need. FARE will be updating the site with new content throughout the year.