Emergencies don't wait - FARE debuts a new PSA inspired by first responders. Watch the video!

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Ready to Act

By recognizing the signs of allergic reactions and anaphylaxis, and knowing how to use epinephrine, you can save a life.

En español (In Spanish)

As First Responders Know, “Emergencies Don’t Wait”

FARE’s public service announcement, Ready to Act, features acclaimed film actress Angela Bassett, who stars as first responder and LAPD patrol sergeant Athena Grant Nash on the television show 9-1-1. First responders know that when it comes to saving a life, anyone can step up and be a hero—if you’re Ready to Act!

Being prepared can make all the difference. Epinephrine is the only drug that can stop anaphylaxis, a kind of severe food allergy that can be deadly. If you have food allergy, talk to your doctor about carrying epinephrine. There is now a needle-free epinephrine option! Even if you don’t have food allergy, it’s still important to know how to use an epinephrine device if someone needs help.

Wondering how to recognize the signs of anaphylaxis, and how to administer epinephrine? Keep reading here or watch our “Save a Life” video training.

Watch FARE's PSA, The Kitchen—featuring Super Bowl champion, food allergy dad, and FARE Innovation Ambassador Jason McCourty, and his daughter Kai

The stakes have never been higher.

Food allergy isn’t a choice, a preference, or a “diet.” Food allergy is a disease of the immune system that can cause a life-threatening allergic reaction called anaphylaxis.

For the over 33 million people in the U.S. who live with food allergy, one bite can change everything, at any time. 

Epinephrine is the ONLY drug that is effective at stopping anaphylaxis.

Think "Epi First, Epi Fast"—treating an allergic reaction with epinephrine is a lifeline! But too many people with food allergy don’t think they need epinephrine, don’t carry it, or are afraid to administer it. 

A 2022 FARE-administered survey showed that only 52% of adult food allergy patients with a history of severe food allergy reaction had ever received a prescription for epinephrine. Of additional concern, only 55% of those who had received a prescription had immediate access to epinephrine—that is, access within five minutes or less. Emergencies don’t wait.

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Do you know there is now a needle-free epinephrine option?

In a 2020 survey published in the Annals of Allergy, Asthma, & Immunology, 34% of those who had allergic reactions severe enough to warrant using an epinephrine auto-injector failed to do so.

They cited fear of needles as a one of their chief reasons.

In 2024, the FDA approved a nasal spray epinephrine device, giving people a needle-free option for the first time.

Are You Ready to Act?

The list of lives lost keeps growing—these are just a few of their names. 

Remember, food isn’t the enemy. The disease is.

Content Warning: food allergy reactions, death

Every 10 seconds, a food allergy reaction sends someone to the Emergency Room in the U.S.1  

Emergency treatment for anaphylaxis increased by 377% in just one decade.2 More than 40% of children with food allergy have experienced a severe allergic reaction.3 
 

1, 2, 3 — Citations can be viewed on FARE's "Facts and Statistics" page.

How Can You Be Ready to Act?
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We can’t always prevent the unexpected—but we can be ready to act.

Together, our powerful community is more than a diagnosis.

We’re a movement.

Hear from the Community

Every person with food allergy has a story. Every voice should be heard.


Generous support for this resource has been provided by ARS Pharmaceuticals.

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